The Dinks

EasyJet, Europe’s number one air transport network and second in France, is looking to increase its appeal in France by changing from a “tolerated” brand to a “loved brand”. GRENADE & SPARKS is reaching out to a target of high potential influencers: the Dinks « Double Income No Kids », by creating the first major campaign of personalised messages: 25 unique messages for 25 selected press headline.
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Advertising & digital


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