Hi! It’s me, bébé9

GRENADE & SPARKS is accompanying Bébé 9, a cooperative group and France’s second largest network of baby care shops, in all aspects of its communications strategy. How can you create a brand preference in a market where retailers, brands and products are intertwined? By creating a differentiating brand territory and promoting the emergence of a retail brand. A combative retail brand who is on the Mums’ side and is committed to helping them (expertise and support) during the very special moment that is maternity.

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